WRBY - Warby Parker

Warby Parker's IPO was today with a direct listing. The reference price was set at $40 a share but since it went public it has been trading between $53 and $54.75 a share. I've been exclusively wearing Warby Parker glasses for years so this IPO has been on my radar. I put a limit order in so far at $53 but can't tell if the stock is trading on its own hype. The company is not profitable yet however are seemingly financially sound otherwise. They hold about 1% of the glasses market so they are using this IPO as a marketing tool rather than a way to raise cash.

Anyone else wear Warby Parker glasses? One of the reasons I started wearing them is they send you multiple frames for free in the mail to have for about a week so you can have more time to decide what which frames you like best.

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Originally Posted by TommyIV

Warby Parker's IPO was today with a direct listing. The reference price was set at $40 a share but since it went public it has been trading between $53 and $54.75 a share. I've been exclusively wearing Warby Parker glasses for years so this IPO has been on my radar. I put a limit order in so far at $53 but can't tell if the stock is trading on its own hype. The company is not profitable yet however are seemingly financially sound otherwise. They hold about 1% of the glasses market so they are using this IPO as a marketing tool rather than a way to raise cash.

Anyone else wear Warby Parker glasses? One of the reasons I started wearing them is they send you multiple frames for free in the mail to have for about a week so you can have more time to decide what which frames you like best.

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I wear glasses but not Warby Parker. I guess I'm cheap. I go with whatever Clarkson Eye, Walmart etc has that looks good and fits in my vision insurance price. I can get a new pair every year and if I don't like the frames I can exchange them within 60 days. So beside trying them on locally should I decide I don't like them after a month I just take them back and get another pair.

I hope the investment works out for you though. I always thought that Warby Parker would be like the Dollar shave club and get bought out eventually.

Big insider buying at the $49-53 level by D1 Capital Partners to the tune of $65M.

https://www.linkedin.com/company/d1-capital-partners

SEC FORM 4