OK, I think I just came across something important, it might explain why some folks are more risk adverse. I'm trying to wrap my head around but give me some time, it's hard to consider how the other half feels so soon after realizing there is an other half.
Anthony thinks of gains, and Betty thinks of losses. The psychological outcomes they assess are entirely different, although the possible states of wealth they face are the same.http://www.bloomberg.com/news/2011-1...-kahneman.htmlOnce you have accepted a theory, it is extraordinarily difficult to notice its flaws. As the psychologist Daniel Gilbert has observed, disbelieving is hard work.
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