That’s thanks to the thriving but murky world of cryptocurrency “bounty campaigns,” where social media influencers get paid to promote initial coin offerings, or ICOs, by the entrepreneurs (and in some cases scammers) behind those offerings. The practice isn’t new — crypto celebrity John McAfee has long been a promoter-for-hire, saying in March that he charged $105,000 per tweet. But the endorsements are playing an ever-bigger role in ICO marketing after internet giants including Google, Facebook and Twitter moved to ban cryptocurrency advertisements this year.
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