Thread: This Serious

Originally Posted by Buster

Now this is cutting too close to home...

http://online.wsj.com/article/SB1217...?mod=yhoofront

".....Launched in 2003, the Dollar Menu has been a key driver of sales at McDonald's 14,000 U.S. restaurants and has helped it ride out dips in consumer spending. But recently, franchisees have complained that the menu has brought too much unprofitable traffic into their restaurants...."

Why else does MacD's think they have *more* traffic running through their restaurants when the consumer's pocket is getting pinched? They aren't buying more oober Cappicinos! Ask Starbucks about that!